Instagram Hashtags: What they are and how to use them effectively to get more likes and followers!

Fitness and health trends, exercise programs, and motivating videos make up a large amount of Instagram content.

Using the correct fitness hashtags on your posts and stories gives you a real chance of connecting you posts to a wider audience, whether you're a business or influencer, or simply want to share tips and find inspiration.

As a fitness enthusiast, you are know that Instagram is one of the best platforms for sharing your fitness journey and inspiring others. But how can you get your content in front of the correct people with so many individuals on the platform? The solution is simple: use fitness hashtags.

Hashtags allow you to categorize your posts and make them more visible to a larger audience. You can boost the exposure of your posts and attract new followers who are interested in fitness by using the relevant hashtags.

Fitness Hashtags to Grow Your Followers on Instagram:

1. Research the Best Fitness Hashtags

   The first step to using hashtags effectively is to research the best fitness hashtags for your niche. You want to use hashtags that are relevant to your content and are being used by your target audience.

   One way to find popular fitness hashtags is to search for them on Instagram. Type in a keyword related to fitness, such as "workout" or "yoga," and Instagram will suggest related hashtags. You can also use third-party tools such as Hashtagify or Keyhole to find popular fitness hashtags.

2. Use a Mix of Popular and Niche Hashtags

   While it's important to use popular fitness hashtags to reach a larger audience, it's also important to use niche hashtags to reach a more targeted audience. Niche hashtags are more specific to your content and are less likely to be used by other users.

   For example, if you're a yoga instructor, you could use the hashtag #yogainstructor, which is more specific than the more popular #yoga. Using a mix of popular and niche hashtags can help you reach both a larger and more targeted audience.

3. Use Hashtags in Your Caption and Comments

   To maximize the visibility of your posts, you should use hashtags both in your caption and in the comments section. Instagram allows you to use up to 30 hashtags per post, so take advantage of this by using a mix of popular and niche hashtags in both your caption and comments.

4. Create Your Own Branded Hashtag

   Another way to increase your visibility on Instagram is to create your own branded hashtag. A branded hashtag is a unique hashtag that is specific to your brand or business. By encouraging your followers to use your branded hashtag, you can increase your brand awareness and reach a wider audience.

   For example, Nike uses the hashtag #justdoit to encourage their followers to share their fitness journey. Creating your own branded hashtag can help you stand out from the competition and build a loyal following.

Monitor Your Hashtag Performance

Finally, it's important to monitor the performance of your hashtags to see which ones are working best for you. Instagram Insights allows you to see how many impressions and engagements your posts are getting from each hashtag.

By monitoring your hashtag performance, you can see which hashtags are driving the most engagement and adjust your strategy accordingly. You may find that certain niche hashtags are performing better than popular hashtags, or that your branded hashtag is driving a lot of engagement.

Hashtag Tips

When hashtagging, it’s important not to overload or spam your posts with hashtags that don’t work and could result in you getting shadow-banned.

The trick is to use a few generic and a few niche specific hashtags to give you the best reach – just make sure they are always relevant to the photo, video or story you’ve posted.

Related: Grow Your Instagram and Become a Brand Ambassador